AEDE Professor Stan Thompson will participate in the upcoming International Association of Agricultural Economists (IAAE) Annual Conference in Foz do Iguaçu, Brazil from August 18-24, 2012. The meeting is the 28th international conference held by IAAE and will focus on the theme of the global bio-economy. Professor Thompson will present a paper that he authored with AEDE Associate Professor Abdoul Sam titled "Country of Origin Advertising on U.S. Import Wine Demand: A Panel Data Analysis." More information on the paper can be found below.
Thomson, Stanley and Sam, Abdoul. "Country of Origin Advertising on U.S. Import Wine Demand: A Panel Data Analysis." 2012.
Abstract: We investigate the impact of media advertising on the US consumption of imported wine. Panel data from seven countries over 15 years (1994-2008) are used to estimate an aggregate demand function for US wine imports. Our empirical analysis reveals evidence of important effects of price and advertising of domestic and imported wines on imported quantities; the advertising of imported wines significantly increases the quantity of imports while the advertising of domestic wines has a mixed effect on imported wine volumes. Other determinants such as population, real income and country specific fixed effects are also found significant.
17 August 2012