Retail Market Analysis - Central Business Districts
Central Business Districts: Measures of Success program started in
early 2009. This program provides communities the opportunity to have
their retail market evaluated and offered proven strategies for downtown
development.
There are several steps to the program:
- Develop a baseline based on retail market data for the community.
- Determine the potential retail sales of the community as a measure of
relative success for the community.
2.a. Regression Analysis is used to estimate potential retail sales of
the community. Potential sales are then compared to the baseline to obtain a
measure of success for the community.
2. b. Compare community profile to communities identified as being of
a similar type.
- Strategies are developed through an interactive community process.
3.a. Interviews with key leaders within the community to determine
what policies and organizations currently exist.
3.b. Using the Measures of Success checklist to make recommendations
of actions, policies and organizations that could be implemented to improve
the central business district.
To learn more about how this program was developed,
click here.
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e: clark.1099@osu.edu; p: 614.247.6479; f:
614.292.0078
m: Retail Market Analysis, Dept. of Agricultural, Environmental, & Development
Econ.
103 Agricultural Administration Bldg., 2120 Fyffe Rd., Columbus, Ohio 43210
USA
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