Retail Market Analysis

Surplus and Leakage Analysis

Surplus and Leakage Analysis seeks to identify market trends in local and regional retail sectors using detailed demographic and retail sales data on local communities. The goal of the program is to provide relevant information and analysis that can be used as input into economic development strategies for local communities.

Central Business Districts

The Central Business Districts: Measures of Success program identifies proven strategies for strengthening local retail and service business development in the central business district. This program provides the opportunity for Ohio communities to reference and potentially implement these successful strategies.

Wal-Mart Analysis

Low prices draw hoards of consumers to big-box stores like Wal-Mart. And big-box stores often drive smaller neighboring retailers out of business. How communities respond when Wal-Mart comes to town could make a difference. Our study shows that there are definite costs and benefits associated with Wal-Mart, and they are not evenly distributed. The clear winners are consumers; losers include smaller retailers attempting to compete head-to-head with Wal-Mart and, to a lesser extent, wholesalers; and, often, Wal-Mart workers.

Custom Analysis

Communities may choose among several different products, depending on the questions they have and level of analysis in which they are interested. Products can be customized depending on the goals of the community. Two examples of tailored products are neighborhood-level retail analysis and cross-state community retail comparison.

Other programs can be combined with retail market analysis, such as our Business Retention and Expansion Program and/or Economic Impact Analysis. Contact Jill Clark using the information below to learn more.