| Ohio (Produce and Agricultural Equipment
Suppliers) E-Agribusiness. Data sets have been assessed see
reports by Ernst/Tucker |
| Consumer Concerns. A series
of consumer surveys were conducted, focusing on the attitudes of current
online food shoppers and those consumers who are yet to make E-Grocery purchases.
Reports, taken from Heilig and Rha, will be posted shortly. Planned
survey work includes assessments of previous ("drop-out") online
food shoppers. (Hooker/Widdows) |
| Regional Scope of E-Agribusiness.
This project attempts to learn from the early experiences of (zip-level)
locations of E-Agribusinesses then forecast the potential success of similar
business models within other analogous counties. A preliminary study
tracking E-Grocers is underway. (Hooker) |
| E-Commerce for Specialty Foods.
Applying the lessons from our E-Grocery research we will recommend E-Commerce
strategies for limited range online food retailers and other agribusinesses marketing directly to consumers online. (Ernst/Hooker) |
| The Impact of E-Agribusiness on
Quality Management and Marketing: The Case of the Fresh Produce Industry.
The impact of E-Agribusiness on small and medium sized produce farmers and
processors ability to coordinate and communicate quality attributes is being
assessed. This includes a focus on how traceability or identity preservation
of key quality attributes can be enhanced online. (Hooker/Ernst) |
| The Policy Considerations of E-Business.
This project considers aspects such as anti-trust, taxation, and privacy
concerns as they apply to E-Agribusiness. (Hooker/Widdows) |
| International Comparisons of E-Agribusiness
Strategies. A cross-cultural study, based on a preliminary
U.S. versus U.K. study (Kindred, Hooker and Ernst, 2001) will be extended
to consider the international trade and regulatory impacts, the differing
benefits and costs (adoption and accessibility patterns), and potential
for future market development. (Hooker/Ernst) |
| Reviewing Surveys.
A meta analysis of previous traditional mail and online (consumer and industry) surveys is to
be prepared determining the relative advantages and disadvantages of using
the Internet as a survey tool for academic and applied E-Agribusiness research. A
portion of this research will highlight "ideal" consumers for food
E-Commerce
(Hooker/Ernst) |
| The Outlook for E-Agribusiness.
Policy implications for Information Technology adoption and E-Commerce for
the agricultural production sector and other agribusinesses are forwarded
throughout the year. Particular focus on this project is placed in
the fall through a series of industry-orientated workshops and presentations.
(Ernst) |