Miscellaneous Publications/Presentations

Stan Ernst, Extension Program Leader/Marketing Instructor

Most of the following papers are from conferences and may not be readily available elsewhere.  Several are still in the publication process but these drafts are available for reference.  Please check with Ernst.1@osu.edu or another author before using in any form.

Beliefs of Small, Independently Owned Rural Retailers about Internet Use: A Typology (2009). A typology of retailers retailers, based on their beliefs about the Internet is developed and linked to attitudes and behavioral intentions. Implications for policy makers and service providers. (accepted AMS-ACRA mtg)

Comparing Rural Retailer Internet Users and Non-Users: Access, Speed, Demographics, Attitudes and Beliefs (2008)  Examines attitudes and beliefs of business owners that may act as barriers to technology acceptance. Operational effectiveness. Strategic positioning. TAM. (USDA-ERS broadband workshop)

Rural Grocers & Technology Adoption:  Attitude Matters. Size Matters More. (2008) From ongoing studies of the use of information technologies by rural retailers, especially grocers. Qualitative and quantitative findings on technology use and implications for firm management and supply change infrastructure. (USDA-ERS broadband workshop)

Willingness to pay for locally produced foods:  A customer intercept study of direct market and grocery store shoppers (2006).  Explores the potential for differentiation in fresh produce through estimation of willingness to pay for selected characteristics. (AAEA mtg)

Economic Optimism: Can Managers’ Attitudes About Technology Save Rural Business? (2006)  Revisits economic/technology optimism model developed in 2001 using 2005 national sample of grocery, hardware and clothing retailers; and a separate sample of grocery and specialty food retailers in three Appalachian states. Economic Optimism. “Agri-Culture” (RSS mtg)

“Agri-Culture”— A New Look at Adoption and Diffusion of Information Technology. (2002)  An alternative to diffusion theory that expands strengths of Rogers and Brown to be more relevant to understanding the information environment in today’s agriculture. “Agri-Culture” Model. Economic optimism. (ACE mtg)

Perceptions and Adoption of Information Technologies: Implications for Ohio’s Produce Industry in the New Economy (2001).  Findings from a study of use and perceptions of new information technologies within Ohio’s fruit and vegetable industries. Diffusion theory. Economic Optimism model.  (ACE mtg)

The Market for E-Commerce Services in Agriculture (2001). How the attitudes of managers and other personnel interface with the economic reasons for I.T. and E-commerce adoption. Non-farm agribusiness firms. (AAEA mtg)

Are E-Grocers Serving the Right Markets? (2001) “Choices” article.

What is Unique About E-Agribusiness? (2001) By better understanding the business, technology and economic forces involved, researchers can provide benchmarks to help agricultural industry sectors improve their overall management and understanding of profitability. ( IAMA mtg)