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Brian Roe

Brian Roe

Brian Roe
Brian Roe
McCormick Professor, Undergraduate Studies Leader
Contact Information

225 Agricultural Administration Building
2120 Fyffe Road
Columbus, Ohio 43210
Telephone: 614-688-5777
Fax: 614-292-7710

Degree information

B.S., Ag. Economics/Ag. Journalism, University of Wisconsin (1992)
Ph.D., Ag. & Resource Economics, University of Maryland (1997)

Brian Roe's research interests involve using innovative and interdisciplinary methodologies to better understand human behavior, with particular response to economic incentives and financial risk. His extension and outreach activities involve analysis of issues in domestic livestock sectors and electronic commerce in agriculture.


Behavioral economics; experimental economics; consumer economics; economics of quality and information; consumer demand and government policy regarding food safety biotechnology, and the environment; neuroeconomics, spatial patterns of economic behavior.


To see a list of Professor Roe's published work, goto his pages on

Google Scholar

ISI Web of Knowledge

Graduate Students
Wangyang Lai
Elizabeth Robison
Daniel Younan

Published in the 4th Quarter 2013 edition of Choices magazine.
Date published:
December 3, 2013
I.M. Sheldon and B. Roe, "Public vs. Private Eco-Labeling of Environmental Credence Goods: Maximizing the Gains from International Integration", Journal of Agricultural and Food Industrial Organization, 7(2), 2009
Date published:
January 1, 2009
I.M. Sheldon and B. Roe, "Vertical Product Differentiation and Credence Goods: Mandatory Labeling and Gains from International Integration", EconoQuantum, 5(1), 2009.
Date published:
January 1, 2009
B. Roe and I. M. Sheldon, "Credence Labeling: Efficiency and Distributional Implications of Several Policy Approaches," American Journal of Agricultural Economics, November 2007
Date published:
December 1, 2006
This document contains the wording of the 2012 Upper Arlington School Lunch survey along with the raw responses of the 247 respondents marked along-side the response options provided in the survey. The survey was conducted during September and October 2012 in cooperation with Upper Arlington...
Date published:
May 10, 2013
The Bexley Health and Wellness Committee, in cooperation with researchers from Ohio State University and with guidance and assistance from Bexley District administrative and foodservice officials, devised and administered an online survey of households with children attending Bexley elementary and...
Date published:
May 30, 2012
Little is known about how farmers buy and sell used farm machinery and equipment ( FME ), particularly for topics such as internet transactions of used FME or farmer opinions of key players in used FME markets such as dealers or auctioneers. Understanding these issues is critical for several...
Date published:
June 1, 2010
Course number Course title Semesters offered
AED ECON 2005 Data Analysis for Agribusiness and Applied Economics Autumn, Spring
AED ECON 4002.02 Operations Research in Agribusiness and Applied Economics Autumn, Spring
Each summer one of the most highly anticipated events for AEDE’s faculty and students takes place: the annual meeting of the Agricultural and Applied Economics Association (AAEA). AAEA is the premier professional organization for agricultural and applied economists working in the U.S. At this year’s meeting, which was held from July 27-29 in Minneapolis, nearly 20 AEDE faculty and students presented their research.
As part of the $3.8 million in scholarship funds awarded by the College of Food, Agricultural, and Environmental Sciences to its students each year, this year AEDE offered more than $56,000 in scholarship money to 24 Agribusiness and Applied Economics undergrads. AEDE scholarship funding is provided by a wide array of generous organizations and individuals.
Beginning in Autumn 2014, AEDE will offer its Agribusiness and Applied Economics undergrad students a new course focused on engaging with agribusinesses to solve real-world problems. The course, “AED Economics 4193: Agribusiness Project Experience”, will be taught jointly by Dr. Eugene Jones and Dr. Brian Roe.
In the most recent issue of Choices, a publication of the Agricultural & Applied Economics Association (AAEA), research by AEDE faculty member Brian Roe examining risk tolerance by U.S. farmers is featured. Roe found that farmers are less tolerant of risk than nonfarm business owners but are more tolerant than the general population.
The 2013 meeting of the Agricultural and Applied Economics Association (AAEA) will be held from August 4-6, 2013 in Washington D.C. AEDE will have a very strong presence at the gathering with more than two dozen faculty and students in attendance. AEDE faculty and graduate students will also present their research at a number of the meeting's events.
On the evening of April 15th, AEDE’s undergraduate professional development groups held their yearly banquet to honor faculty and students who actively contribute to professional development opportunities for AEDE’s undergraduate program.
AEDE faculty members Sathya Gopalakrishnan , H. Allen Klaiber , Brian Roe and H. Allen Klaiber have been awarded 2013 SEEDS grants from the Ohio Agricultural Research and Development Center (OARDC) to engage in new research.
AEDE Ph.D. student Matthew Pham and AEDE Professor Brian Roe were recently awarded a grant from The Ohio State University’s Behavioral Decision Making Initiative for research to investigate how to get kids to eat more vegetables. Pham and Roe’s research proposal is motivated by recent changes in...
Do working mothers with new infants first arrange re-entry to the workplace and then decide on strategies to feed their newborn that will fit into their work schedule? Or do these mothers make full-fledged tradeoffs between how and when they will feed their child and re-acclimate to the workplace?...
Please join the faculty, staff and students of AEDE in congratulating AEDE Ph.D. students Mitch Livy and Wendong Zhang for winning the department's 2012 award for best doctoral research manuscript. Honorable mention was awarded to Matthew Pham and John Newton. More on each of the winning research...


May 8, 2013
Research from Brian Roe and Matthew Pham featured in ThisWeek Community News - Upper Arlington